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Visible by Atmos Air Max Magazine 專集


2019 Mar


歷代Air Max人氣魅力徹底解讀的一冊。1977年前航太工程師Frank Rudy將使用空氣緩衝的想法帶進Nike,此舉不僅解决漏氣和鞋底容易與鞋面分離的問題,史上第一雙氣墊慢跑鞋Tailwind也在1979年問世。接著1987年開發外露式大容量氣墊Air Max 1,突破性的整體設計,為運動鞋界投下一枚震撼彈,從新款開發到復刻經典,至今仍有一定的市占率。以球鞋聯名聞名,與各大品牌都有合作的日本知名潮牌Atmos,周邊首度推出球鞋精選專集,鎖定的鞋款就是 Nike「Air Max」。卷頭獨家公開去年3月發售、Atmos特別訂製色Air Max2 Light QS,透過大量寫真徹底揭開其人氣魅力。另收錄歷代Air Max照片與珍貴資料,與及2月才剛上市的Air Max 720,並專訪創意總監Dylan Raasch,聊聊不為人知的開發祕辛。


A thorough interpretation of the popular charm of Air Max in the past dynasties. Before 1977, the aeronautical engineer Frank Rudy brought the idea of ​​using air cushioning to Nike. This action not only solved the problem of air leakage and easy separation of the sole from the upper. The first pair of air cushion jogging shoes in history, Tailwind, thus came out in 1979. In 1987, the exposed large-capacity air cushion Air Max 1 was invented, a breakthrough design, casting a shocking bomb for the sneakers industry. From new development to reprinting the classic models, it still has a certain market share. Atmos, a well-known Japanese fashion brand that is known for its sneaker joint names and cooperates with major brands, has launched a sneakers special book for the first time. The focus is Nike "Air Max”. This book exclusively introduced the Air Max2 Light QS (Atmos Special colorway), which was released in March last year, through a large number of photos, to reveal its charm. In addition, it contains photos and valuable materials of Air Max from the past, as well as the Air Max 720 that was just launched in February. We had an interview with the creative director Dylan Raasch to talk about the secrets of development.


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