Magazine B - Rolex

Magazine B No. 41

2015年

2015

 

“Rolex”

勞力士 (Rolex) 由24歲的漢斯‧威爾斯多夫 (Hans Wilsdorf) 於1905年創立,推出世界上第一個防水錶殼:蠔式錶殼 (Oyster Case)。百多年前發明的一種全新手錶,至今仍是堅固製造的象徵。自1950年代以來,勞力士通過推出多款型號,包括Explorer、Submariner、Milgauss和Oyster Perpetual Day-Date,繼續引領鐘錶行業。在精工 (Seiko) 等多個品牌以電子表反擊的同時,勞力士一直堅持其原有的品牌價值,繼續生產機械表。

 

“Rolex”

Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.

 

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Magazine B - Rolex

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