Lightning Vol. 389
2026年9月號
2026 Sept Issue
 
“Back to 70s。今も、あの時代に夢中だ” (念念不忘的70年代)
1970年代是日本戰後高度經濟成長的轉捩點，這十年間社會價值觀和年輕人的生活方式發生了顯著變化。在美國，越戰、水門事件和石油危機動搖先前的樂觀氛圍；同時，嬉皮士、的士高、龐克、滑板和衝浪等各種非傳統文化蓬勃發展。在日本，大阪世博會、美國公司進入日本市場以及《Made in U.S.A. Catalog》登場，迅速激發人們對大洋彼岸文化的嚮往。彷彿是對經歷過戰爭的成年人的一種反叛，年輕人開始透過時尚、音樂和休閒活動，將他們自己版本的美國融入日常生活中。在那個動盪的時代，社會不安與自由表達並存，孕育了至今仍在延續的生活方式原型。如果我們追溯如今我們所享受的時尚、音樂和休閒活動根源，就會發現它們都起源於上世紀70年代。因此，巻頭特集將回顧70年代，並探討它如何影響當代時尚和文化。
 
“70s Is Back”
The 1970s marked a turning point in Japan's post-war economic boom, a decade marked by significant shifts in societal values ​​and the lifestyles of young people. In America, the Vietnam War, the Watergate Scandal and the oil crisis shook the previously optimistic mood, while a diverse range of unconventional cultures flourished, including hippies, disco, punk, skateboarding, and surfing. In Japan, events such as the Osaka World Expo, the entry of American companies into the Japanese market, and the emergence of the Made in U.S.A. Catalog fueled a rapid increase in longing for cultures from across the ocean. As if rebelling against adults who had experienced war, young people began to incorporate their own version of America into their daily lives through fashion, music and leisure. This turbulent era saw the coexistence of social anxiety and free expression, giving rise to the prototypes of lifestyles that continue to this day. If we trace the roots of the fashion, music, and leisure activities we enjoy today, we find them in the 70s. Therefore, in this cover story, we look back at the 70s and explore how it has influenced contemporary fashion and culture.
 
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